Photography // New Formalism

“New Formalism was a late twentieth century development in American poetry that sought to draw fresh attention to traditional forms of verse in terms of meter, rhyme and stanzaic symmetry”

However in photography, New Formalism is the notion of taking plain, everyday objects and creating a whole new meaning of such a simple object. In New Formalism you are expected to challenge expectations and push boundaries, you want the image to get people thinking, you want them to be passionate about it. Whether that passion is full of love, admiration, disgust or hatred – it doesn’t matter. The only thing that can be a bad reaction in photography is somebody having no feeling towards it whatsoever. Vanilla is the worst flavour in the world of photography.