Fitnessé: A female only gym aimed at busy young professionals hoping to expand it’s demographic appeal without alienating existing customers. The company is interested in moving away from stereotypes by finding new ways of bringing enhanced visibility to the brand through innovative marketing.
For my first project I am creating a whole identity and brand for a female-only gym called Fitnessé. The brand strikes me as a sans-serf kind of brand and I will probably stick to neutral colours for the brand. Continue reading
mollyrosemaddison 